When the Universe Speaks: The Story of Our Brand Evolution and Today's Eclipse
Growing a brand is hard, especially as a co-founder. It's your baby.
We are continually reinventing ourselves at FromHereOn. As we advise our clients, we experience transformation as an always-evolving mode of operation.
As a leader, sometimes you back your instincts rather than data. The decision on our name 'From Here On' was one of those moments. The decision to add an eclipse icon to our brand, and to upgrade to a new system of colours, style, tone and aesthetic, is another.
In the brand evolution, I wanted to create something that represents both the business we have become and the business we are building. With the eclipse, we have landed on a powerful symbol that marks a moment when forces align, the moment is right, and the opportunity is here to do something meaningful.
It is also a symbol of unity between the digital and physical worlds. We are all speeding into a new technology reality, with super intelligence at our doorstep. I believe the collaboration between technology and people will help to solve some of the world's most vexing challenges. It will also empower billions of people to create with newfound capabilities, previously unimagined.
FromHereOn’s mission is to simplify change and help clients realise their vision for the future. We are also committed to assisting in achieving the UN Sustainable Development Goals of Good Health and Well-being, Quality Education, Affordable and Clean Energy, Industry Innovation and Infrastructure, and Sustainable Cities and Communities.
Sometimes the universe tells you you're on the right track. As we planned to launch our brand evolution this April, we discovered the stars literally aligned.
Today, across Australia, we will experience a partial solar eclipse - from 81% cover in Darwin to 5% in Hobart. We could not miss this opportunity to celebrate! So, we are holding ‘eclipse parties’ across Australia and the UK to mark this unique moment.
I'm excited about the possibilities of this next chapter for our team and our clients. We all have much to look forward to.
Here's to a new phase!
How to catch the eclipse
Timings and locations for the partial eclipse:
Perth: 11:20:30 pm (AWST), 71% cover
Adelaide: 1:30:02 pm (ACST), 21% cover
Darwin: 1:52:28 pm (ACST), 81% cover
Hobart: 2:06:56 pm (AEST), 5% cover
Melbourne: 2:09:05 pm (AEST), 11% cover
Canberra: 2:22:10 pm (AEST), 10% cover
Sydney: 2:28:56 pm (AEST), 10% cover
Brisbane: 2:44:56 pm (AEST), 16% cover